![]() “If everyone else in the world does more (box office) than China, it’s great. Legendary appears to have sufficient faith in the film’s performance overseas. ![]() Though set in China’s Song dynasty (960-1279), 80% of the dialogue in the film is English, as it banks on popularity in North America. It will still be a long-awaited shot in the arm to spur investor confidence.”Ĭreated by American storywriters, the film was intended to appeal to a global audience from the start, “and only happened to have Chinese themes,” said Peter Loehr, CEO of Legendary Pictures affiliate Legendary East. ![]() “The amount it actually makes is irrelevant. “If the film does well, it will certainly be a shot in the arm for LeEco,” said Song Ziwen, chief editor of China Film News. 17, and hopes audience enthusiasm whipped up for over a month in other markets could help promote the film in the U.S.Ī record-breaking box office would also be a strong tonic for cash-strapped LeEco, which has invested an unknown amount in the film through its subsidiary Le Vision Pictures. Universal Pictures, a co-producer, is holding back the U.S. Sources say “The Great Wall” was initially scheduled for release in 2017, but Chinese authorities insisted that it reach domestic screens in 2016 to amend for the lean box-office year, during which growth in ticket sales dropped to the slowest rate since 2008. The state film administration is also counting on the film to give China’s 2016 box office numbers one final boost before the year closes. So far, Wanda is still around 3 billion yuan short of this target, sources say. People familiar with the matter say that Wanda has set the earnings bar at 1.5 billion yuan, and is counting on “The Great Wall,” the company’s final production of the year, to bring the company as close as possible to its 9 billion yuan annual box office target.
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